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Pucks and PR

Because hockey is more than just a game

The NHL’s newest AHL affiliate has unveiled it’s identity. Winnipeg’s graphic designer worked overtime on this two-for-one deal.

The St. John’s IceCaps, whose name supposedly pays tribute to Newfoundland’s geography and the now defunct amateur league St. John’s Caps, stay true to their NHL parent’s look by using the blue-white-silver colour scheme. The font also holds many of the same characteristics as Winnipeg’s wordmark secondary logo.

Also like the Jets, the full story will be told when the jersey design is released. Even a good name and logo can be destroyed by bad jersey design. Cue mustard coloured Predators third jersey…



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