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Pucks and PR

Because hockey is more than just a game

Ever wonder why some professional athletes stay clear of social media?

It’s the very same reason that anyone else has to be careful. Social media doesn’t come with context. Dan Ellis felt the wrath of Twitter last winter when he made comments about his financial struggles and the inability for those making less money to understand his predicament.

Rumours can start harmlessly enough. And some people make a habit out of doing nothing but create rumours – see @Eklund.

In the last half hour, I watched a potential rumour being created out of a comment with innocent enough intension.

Mike Commodore, who last season fell out of favour with the Columbus Blue Jackets and was relegated to the AHL, has been the focal point of plenty of rumours.

Today on Twitter he posted “@MCammalleri13 I have a question Monsieur Cammalleri…what hotel is your favorite hotel in Moscow?”

The comment immediately had people asking if Commodore was headed to the KHL.

Within 10 minutes, Commodore had to clarify with “My inside joke to @MCammalleri13 is being taken the wrong way. I am not looking to go to the KHL.”

When you’re a public figure in a sport that runs on rumours, there are no inside jokes. Everything is taken at face value because there is no ‘wink, wink, nudge, nudge’ in social media.

Commodore will probably get more of a laugh than anything from the response, because it’s minor in comparison to other misinterpreted tweets. But it’s another excellent example of how 140 characters can impact someone’s image.


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